Leesh Logo and Leesh Brand Philosophy from Chinese Taoist Culture
Leesh takes the Big Dipper from Chinese Taoist culture as its spiritual totem, integrating the profound meanings of the seven stars into its corporate values. We build a development system centered on “Ambition, Sincerity, Prosperity, Wisdom, Integrity, Tenacity, and Transformation,” guiding the brand to advance steadily and radiate vigorous vitality in the tide of the times.
The Seven Stars’ Implication: One Star, One Soul — Outlining the Brand’s Spiritual Map
1. Dubhe (贪狼星君) — Ambition
Star Message: “Dubhe shines upon the sky, with ambition reaching the 苍穹 (celestial vault).”
As the star of talent and enterprise, Dubhe symbolizes that Leesh members carry lofty aspirations and 深耕 (deeply cultivate) their field with a pioneering spirit. We encourage employees to break boundaries, showcase their edge in challenges, strategize with a visionary perspective, and forge ahead with vigorous steps, turning every ambition into a driving force for the brand’s upward growth.
2. Merak (巨门星君) — Sincerity
Star Message: “Merak opens the path to peace, with sincerity as the foundation.”
Controlling matters of right and wrong, Merak warns us to measure words and actions by the yardstick of “sincerity.” Leesh advocates transparent communication and candor: winning trust from customers with genuine products, honest words, and sincere intentions; collaborating with partners in an open manner; and reflecting and improving with a sincere attitude toward ourselves, thus building an un 欺 (undeceitful) business ecosystem.
3. Phecda (禄存星君) — Prosperity
Star Message: “Phecda glows with brilliance, leading us to shared abundance.”
Associated with wealth and prosperity, Phecda signifies that Leesh takes “shared growth” as its mission: deeply cultivating business fundamentals, driving performance growth through innovation, and enabling the brand to advance steadily in the market tide; caring for employees’ well-being and rewarding individuals with development achievements, achieving mutual success between the enterprise and its talents.
4. Megrez (文曲星君) — Wisdom
Star Message: “Megrez illuminates wisdom, solving problems with ingenuity.”
As the embodiment of wisdom, Megrez makes Leesh believe that “wisdom” is the key to solving challenges. We encourage employees to sharpen insights from challenges through thinking; break new ground in difficult situations through innovation; and integrate wisdom into product details and service 肌理 (texture), achieving sustainable competitiveness through intellectual superiority.
5. Alioth (廉贞星君) — Integrity
Star Message: “Alioth upholds integrity, ensuring steady and far-reaching progress.”
Symbolizing justice and integrity, Alioth engraves “integrity” into Leesh’s brand DNA: adhering to quality standards, refusing to cut corners; following business ethics, resisting unfair competition; and building a trustful foundation through transparent management, ensuring every decision can stand the test of conscience and time.
6. Mizar (武曲星君) — Tenacity
Star Message: “Mizar tempers resolve, indomitable through trials.”
Exemplifying fortitude and resilience, Mizar makes “tenacity” the core of Leesh’s growth. In the face of industry changes and market competition, we 深耕细作 (delicately cultivate) with a “nail-driving” spirit and overcome difficulties with the determination of “the Foolish Old Man who moved mountains,” accumulating strength through setbacks and forging edge through perseverance.
7. Alkaid (破军星君) — Transformation
Star Message: “Alkaid breaks boundaries, giving birth to new vitality.”
Signifying breakthrough and innovation, Alkaid makes “transformation” the driving force for Leesh’s progress: daring to break traditional constraints and embrace technological iteration and consumer upgrades; bold enough to restructure business models and seize opportunities in changing circumstances; making innovation an instinct and transformation a norm, and always staying at the forefront of industry development.
Brand Vision: Following the Stars’ Path to Build a Century-Old Legacy
Seven stars, seven forces, interweaving into Leesh’s spiritual coordinate system: using ambition to clarify direction, sincerity to lay the foundation, wisdom to solve problems, integrity to uphold principles, tenacity to overcome obstacles, and transformation to embrace the future. We always believe that when corporate values resonate with the cultural galaxy, we can shine our eternal light in the vast 星空 (starry sky) of the era.
Note: “苍穹” and “肌理” are retained in pinyin for cultural authenticity; consider replacing them with English equivalents (e.g., “celestial vault,” “texture”) if a fully anglicized version is needed.
